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Once you identify buyer personas, how do you reach your target audience and transform them into advocates? Audience engagement in 5 easy (mostly) steps. read more
Is now the time to adopt marketing automation for your company? Platforms are easier than ever to use. 4 key components that might convince you to sign on. read more
Finding a great content marketing manager to help make your department a success is not easy. You might need something like a Transformer. Find out why. read more
Content marketing for recruiting is not all that different from content marketing for business-to-business marketing. Discover how to align the two. read more
You work hard to create a content marketing plan. Use an editorial meeting to keep your content flowing, team motivated, and timeline on track. read more
Regardless of the topic, content created without the benefit of solid research will lack substance and credibility. Six research tips for quality content. read more