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Yvonne Lyons
Right Source
Mike Sweeney
Desiree Buitenbos
Alecia Farley

Right Source | July 25, 2014

5 Steps to Engaging Your Target Me(s)

Once you identify buyer personas, how do you reach your target audience and transform them into advocates? Audience engagement in 5 easy (mostly) steps. read more

Believe The Hype: Why Your Business Needs Marketing Automation

Right Source | June 25, 2014

Believe the Hype: Why Your Business Needs Marketing Automation

Is now the time to adopt marketing automation for your company? Platforms are easier than ever to use. 4 key components that might convince you to sign on. read more

Transformers Can Save the Day — and Your Content Marketing

Yvonne Lyons | June 11, 2014

Transformers Can Save the Day — and Your Content Marketing

Finding a great content marketing manager to help make your department a success is not easy. You might need something like a Transformer. Find out why. read more

How to Make Content Marketing Your Recruiting Machine

Mike Sweeney | May 30, 2014

How to Make Content Marketing Your Recruiting Machine

Content marketing for recruiting is not all that different from content marketing for business-to-business marketing. Discover how to align the two. read more

Yvonne Lyons | May 2, 2014

Why You Need an Editorial Meeting for Your Content

You work hard to create a content marketing plan. Use an editorial meeting to keep your content flowing, team motivated, and timeline on track. read more

How to Use Research to Take Content From Flimsy to Fabulous

Right Source | April 23, 2014

How to Use Research to Take Content From Flimsy to Fabulous

Regardless of the topic, content created without the benefit of solid research will lack substance and credibility. Six research tips for quality content. read more

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