Healthcare Marketing Insights

Category – Content Marketing

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Yvonne Lyons
Right Source
Mike Sweeney
Jayson Conway
Desiree Buitenbos
Alecia Farley

Yvonne Lyons | April 25, 2022

Now’s the Time to Create Your Telehealth Content Marketing Plan

Drive growth and increase patient satisfaction with a telemedicine content marketing plan. Learn why healthcare marketers should address telehealth now. read more

Case Study

Caregility

Leveraging content marketing, social media, and SEO, Right Source put a plan and strategy into action to grow online awareness and drive results for Caregility, an emerging healthtech company. read more

Close-up of snakes and ladders game children playground

Yvonne Lyons | February 3, 2022

3 Actionable SEO Insights to Help Your Healthtech Company Get Noticed

You’ve heard of SEO right? Of course you have. But are you really paying enough attention to it as part of your healthtech content marketing strategy? I think a lot of readers would say “probably not.” But as a marketer in an industry that is experiencing huge growth, SEO is table stakes. It’s becoming harder […] read more

Mike Sweeney | January 19, 2022

Paid Media: Content Marketing’s Answer to Faster Learning (and Results)

Here’s a common scenario. You’ve created a reasonably successful company, perhaps somewhere in the $10 – $50 million annual revenue range. You’ve arrived here without much formal marketing. On the advice of your marketing leadership and CEO peers, you decide to dip your toes in the content marketing water. You assume that after 3-6 months […] read more

Checklist

The Buyer Persona Worksheet: Dive Deeper to Understand Your Prospects

How much do you know about the people who are most likely to buy your product? In other words, are you keeping track of your buyer personas? Who are they? What are their pain points? And how are they searching for solutions like yours? Buyer personas are semi-fictional representations of your ideal customers, based on […] read more

Yvonne Lyons | November 14, 2021

From Content Shock to Content Power: 7 Checkpoints

Make your content work for you. 7 tips for creating and marketing powerful content. read more

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