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Yvonne Lyons
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Mike Sweeney | May 9, 2008

BFF: Marketing & Sales?

My apologies on the use of the modern acronym. For those who don’t know, “BFF” stands for “Best Friends Forever”. Now, on with the post… I was recently re-reading a post from Brian Carroll in his B2B Lead Generation Blog, titled “Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork”. Although I […] read more

Mike Sweeney | May 7, 2008

Buckets of Leads

When I hear clients make a statement like “we rely exclusively on pay-per-click to drive leads into the business”, I cringe. Don’t get me wrong – I am as big a proponent of using pay-per-click SEM for lead generation as anyone else, but it’s the word “exclusively” that frightens me. The most successful lead generation […] read more

Mike Sweeney | May 6, 2008

The Most Challenging Copywriting Job in the World

I’ve always said that writing ad copy for pay-per-click ads, particularly for Google AdWords, is an extremely challenging task. Here’s why: Google gives you what seems like 10 characters in which to fit your entire marketing message. OK, I am exaggerating, but most marketers and copywriters are long-winded folks by nature, so restricting us to […] read more

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