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Yvonne Lyons
Right Source
Mike Sweeney
Madyson Watts
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Alecia Farley
Ali Amoroso

Mike Sweeney | May 6, 2008

The Most Challenging Copywriting Job in the World

I’ve always said that writing ad copy for pay-per-click ads, particularly for Google AdWords, is an extremely challenging task. Here’s why: Google gives you what seems like 10 characters in which to fit your entire marketing message. OK, I am exaggerating, but most marketers and copywriters are long-winded folks by nature, so restricting us to […] read more

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