We’re nearing the final days of 2022! Before you close your computer and start celebrating the countdown to 2023, check out these top trends and recent developments in digital marketing and healthcare. Plus, learn how to find and influence more healthcare technology buyers.
In the wake of a volatile economy, it can be difficult to decide where to devote resources and marketing spend to generate new sales opportunities and strengthen existing client relationships. In this post, Forbes shares 5 digital marketing trends that may see a greater focus in the new year.
What will 2023 look like for the healthcare industry? HealthLeaders Media shares 7 trend predictions from the Business Group on Health – from an increased attention to health inequities, shifting workforce dynamics, a heightened emphasis on mental and financial health of employees, and more.
Looking to improve your B2B sales in the coming year? TechTarget shares their top tips for influencing healthcare tech purchasing decisions and how new sources of prospect-level intent data and insights can help marketing teams find buyers more effectively.
Healthcare IT News
With new standards, technology, and policy driving the way, health equity and technological innovation are expected to be top priorities for the healthcare industry in 2023. Healthcare IT News shares how interoperability will play a role, which social determinants may make an impact, where telemedicine fits in, and more.