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From the Trenches

In the News: Trend Lineup for 2023

Right Source | December 19, 2022
December Industry News Roundup

We’re nearing the final days of 2022! Before you close your computer and start celebrating the countdown to 2023, check out these top trends and recent developments in digital marketing and healthcare. Plus, learn how to find and influence more healthcare technology buyers. 

Digital Marketing Trends to Watch in 2023 During an Unpredictable Economy


In the wake of a volatile economy, it can be difficult to decide where to devote resources and marketing spend to generate new sales opportunities and strengthen existing client relationships. In this post, Forbes shares 5 digital marketing trends that may see a greater focus in the new year.

Business Group on Health: 7 Healthcare Trends for 2023

HealthLeaders Media

What will 2023 look like for the healthcare industry? HealthLeaders Media shares 7 trend predictions from the Business Group on Health – from an increased attention to health inequities, shifting workforce dynamics, a heightened emphasis on mental and financial health of employees, and more.

How to Find and Influence More Healthcare Tech Buyers


Looking to improve your B2B sales in the coming year? TechTarget shares their top tips for influencing healthcare tech purchasing decisions and how new sources of prospect-level intent data and insights can help marketing teams find buyers more effectively.

2023 May Bring Progress in SDOH Tech, Telehealth, and Interoperability

Healthcare IT News

With new standards, technology, and policy driving the way, health equity and technological innovation are expected to be top priorities for the healthcare industry in 2023. Healthcare IT News shares how interoperability will play a role, which social determinants may make an impact, where telemedicine fits in, and more.

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About Right Source:

The Marketing Trenches blog provides thought leadership from actual marketing practitioners, not from professional thought leaders. Designed to help business leaders make more educated marketing decisions, our insights come directly from our experience in the trenches. You can find more from Right Source on Facebook, X (formerly Twitter), and LinkedIn.