In the News: Looking Ahead at 2023

Q3 was dominated by discussion of uneconomic uncertainty, healthcare cybersecurity concerns, continued labor shortages, and more. Now officially in the last quarter of 2022, we’re beginning to reflect on this year’s happenings in the healthcare industry and look ahead at what the next calendar year may bring. 

In this month’s news roundup, we’ll cover digital healthcare trends to look out for, break down how to adapt your marketing strategy according to ever-changing buyer behavior, and share insights for driving profitable growth for your healthcare organization through digital transformation.

4 Digital Health Trends Coming in 2023

Forbes

The last two years have “propelled us into a new realm of care,” says Forbes. Ranging from more at-home testing products to an increased focus on preventative medicine, here are four digital health predictions for the coming calendar year. 

Infographic: The Future of Demand Acceleration

IDC

As we move toward the new year, it’s imperative to deliver the seamless digital experience your customer’s demand. This IDC infographic breaks down exactly how companies can adapt their sales and marketing approach to reach buyers and position their organization for success.

Gartner Survey Reveals Marketing Budgets Have Increased 9.5% of Overall Company Revenue in 2022

Gartner

3 in 4 CMOs report increased budgets compared to last year, says Gartner. Though these numbers still fall below pre-pandemic spending levels, they’re gradually recovering (the average budget between 2018 and 2020 was 10.9% of overall company revenue, compared to 9.5% today). Check out the details in their recent survey.

Telehealth Use Rose Overall in July, Report Finds

Healthcare Dive

COVID-19 cases have lessened this year, but telehealth use has remained steady, especially for treatment of mental health conditions. Fair Health’s monthly tracker data indicates that telehealth utilization even rose 1.9% nationally from June to July 2022. Healthcare Dive outlines the details of the report in this dive brief.

3 Ways Digital Transformation Drives Growth in Healthcare

Forbes

As health systems recover from COVID related losses and power toward a looming recession, profitable growth is of vital importance. Digital transformation has the potential to positively address that growth imperative. Here’s how.

About Right Source:

The Marketing Trenches blog provides thought leadership from actual marketing practitioners, not from professional thought leaders. Designed to help business leaders make more educated marketing decisions, our insights come directly from our experience in the trenches. You can find more from Right Source on Facebook, X (formerly Twitter), and LinkedIn.