Q3 was dominated by discussion of uneconomic uncertainty, healthcare cybersecurity concerns, continued labor shortages, and more. Now officially in the last quarter of 2022, we’re beginning to reflect on this year’s happenings in the healthcare industry and look ahead at what the next calendar year may bring.
In this month’s news roundup, we’ll cover digital healthcare trends to look out for, break down how to adapt your marketing strategy according to ever-changing buyer behavior, and share insights for driving profitable growth for your healthcare organization through digital transformation.
The last two years have “propelled us into a new realm of care,” says Forbes. Ranging from more at-home testing products to an increased focus on preventative medicine, here are four digital health predictions for the coming calendar year.
As we move toward the new year, it’s imperative to deliver the seamless digital experience your customer’s demand. This IDC infographic breaks down exactly how companies can adapt their sales and marketing approach to reach buyers and position their organization for success.
3 in 4 CMOs report increased budgets compared to last year, says Gartner. Though these numbers still fall below pre-pandemic spending levels, they’re gradually recovering (the average budget between 2018 and 2020 was 10.9% of overall company revenue, compared to 9.5% today). Check out the details in their recent survey.
COVID-19 cases have lessened this year, but telehealth use has remained steady, especially for treatment of mental health conditions. Fair Health’s monthly tracker data indicates that telehealth utilization even rose 1.9% nationally from June to July 2022. Healthcare Dive outlines the details of the report in this dive brief.
As health systems recover from COVID related losses and power toward a looming recession, profitable growth is of vital importance. Digital transformation has the potential to positively address that growth imperative. Here’s how.