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From the Trenches

In the News: Setting the Stage for the New Year

Right Source | January 30, 2023
January 2023 Industry News Roundup

2023 has arrived. Now is the time to set the stage for what promises to be another interesting year amidst the threat of a looming recession.

In this month’s news roundup, we’re sharing expert predictions for digital health funding after last year’s bout of economic uncertainty, the top trends that healthcare execs are keeping in mind for 2023, and a forecast for healthtech in the coming year. Plus, we share three healthcare statistics from Forbes that you need to see.

Digital health funding slides 48% from 2021’s peak. What’s in store for 2023?

Fierce Healthcare

It’s no secret that the last two years have been plagued by economic difficulty and overall uncertainly for the healthcare industry. Digital health startups saw major investor pullback with 2022 funding totaling to only half of “2021’s blockbuster $29.3 billion.” What does this mean for 2023? Fierce Healthcare shares their predictions.

Healthcare Marketing Trends CMO’s Are Keeping Top of Mind in 2023

Becker’s Hospital Review

Becker’s spoke to four healthcare marketing executives to uncover the key trends they’re paying attention to in 2023. From the rise of consumer-first content to an increased focus on agile marketing and digital channels, here are 8 themes they’re taking into account this year.

How Technology Will Shape Healthcare in 2023

Healthcare Dive

COVID-19 sparked the rapid adoption of virtual care technology. However, 2022 saw a drop in digital health funding in addition to a flurry of cyberattacks and data privacy concerns. Experts share their predictions for healthcare technology in 2023, covering everything from telehealth and cybersecurity to AI.

3 Shocking Healthcare Statistics for 2023


In just the first few weeks of the new year, three healthcare statistics “cast an intense and unflattering light on a nation in crisis,” says Forbes. Check out the numbers that will set the stage for the healthcare industry in 2023.

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About Right Source:

The Marketing Trenches blog provides thought leadership from actual marketing practitioners, not from professional thought leaders. Designed to help business leaders make more educated marketing decisions, our insights come directly from our experience in the trenches. You can find more from Right Source on Facebook, X (formerly Twitter), and LinkedIn.