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Yvonne Lyons
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ONNAMP Ep. 8: Marketing Operations – Realists or Pessimists?

Podcast

Episode 8: Marketing Operations – Realists or Pessimists?

We chat with Ellucian’s Dave Toliver about how B2B marketers must consider all the steps between big ideas and execution in their quest to get to market. read more

Checklist

Laying the Groundwork: How to Build an Editorial Calendar

Even if you’ve built a solid content marketing plan, your efforts can still fail without a robust editorial calendar. Our checklist helps you build one. read more

Yvonne Lyons | July 1, 2019

Repurposing Content: It’s Like Turning Donuts Into Cake

Repurposing content is the answer to getting more value out of it. See how it’s like donuts and find out why and how to repurpose content effectively. read more

ONNAMP Ep. 7: Reinvention or Refinement? B2B Rebrand Do’s and Don’ts

Podcast

Episode 7: Reinvention or Refinement? B2B Rebrand Do’s and Don’ts

When rebranding how do you know if you need a brand change, name change, or just a refresh? Dive into what you should consider for a successful B2B rebrand. read more

Episode 6: The Science of Marketing Ops – Ambiverts and Excellence

Podcast

Episode 6: The Science of Marketing Ops – Ambiverts and Excellence

Find out what it takes to succeed in the field of marketing ops and how to measure campaign success on this episode of ONNAMP. read more

Checklist

From Zero to Content Marketing Plan in 6 Weeks: Week-By-Week Guide

If you haven't started to create your content marketing plan, don't fret. Our checklist takes you from zero to a content marketing plan in 6 weeks. read more

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