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Yvonne Lyons
Right Source
Mike Sweeney
Desiree Buitenbos
Alecia Farley

Mike Sweeney | June 1, 2011

Assembling Your Content Marketing Dream Team

Identifies the 7 critical roles to fill on a content marketing team, along with some skills and qualities to look for in candidates. read more

Mike Sweeney | May 18, 2011

You’re Not Too Busy, You’re Under Prioritized

Follow the Right Source Marketing path towards improved organization of your marketing department and individual programs. read more

Right Source | May 17, 2011

When is the Best Time for a Marketing Audit?

Marketing audits can save time and money--a few busy times when it's good to slow down and think marketing strategy. read more

Right Source | May 12, 2011

Jams, Bowl Cuts and Typos – Why Having a QA Process is Critical

Quality control is an integral part of any marketing engagement. Learn how companies like Groupon value editors and Quality Assurance. read more

Mike Sweeney | May 11, 2011

5 Ways to Get Your Non-Marketing Employees to Create Content

You need your employees, particularly non-marketing employees, to contribute to your content marketing effort. Here are 5 ways to get those non-marketing employees to create content. read more

Right Source | May 5, 2011

Bigfoot, The Loch Ness Monster and Content Planning

When you have a plan and build the mythical content queue your odds of making content that is actually interesting – and repeatedly doing that – skyrocket. read more

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