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Commentary and advice for small business owners on choosing the right type of people or companies to execute a small business marketing strategy. read more
Encourages executives to allocate budget towards content marketing, and explains why some companies are afraid of content marketing. read more
Study says blogs have highest value of any social media in driving site traffic, brand awareness, lead generation and sales and improve customer service. read more
Introduces Jason Fried's video in which he discusses unnecessary workplace interruptions such as face to face meetings, email, and smartphone usage. read more
Explains that market research - in the form of user testing, keyword research or consumer surveys - is only as good as the plan to use it in business planning. read more
One of the often overlooked uses for a blog is to accelerate the sales process through targeted content to your prospects. read more