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Yvonne Lyons
Right Source
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Rules of Engagement_Creating Content For Millennials

Right Source | February 4, 2016

Rules of Engagement: Creating Content For Millennials

Millennials have buying power and make B2B decisions. How can you capture this audience’s attention? Tactics for developing engaging content. read more

From Zero to Content Marketing Plan in 6 Weeks

Yvonne Lyons | January 29, 2016

From Zero to Content Marketing Plan in 6 Weeks

Late getting started on that content marketing plan? There’s still time. Week-by-week instructions for getting the plan completed before Q2. read more

13 Content Marketing Plans in 12 Months_The Takeaways

Mike Sweeney | January 19, 2016

13 Content Marketing Plans in 12 Months: The Takeaways

Learnings from 2015 that will help you create and execute on a successful content marketing plan this year. read more

Webinar, Blog Post, or eBook_Choosing Content Types

Yvonne Lyons | January 8, 2016

Webinars, Blog Posts, and eBooks, Oh My! Choosing Content Types

How to decide what content types to include as you create your content marketing strategy for 2016. read more

Yvonne Lyons | December 17, 2015

Content Marketing Lessons From Rudolph the Red-Nosed Reindeer

Rudolph the Red-Nosed Reindeer sheds light on why your 2015 content marketing efforts may have missed the mark and how to guide them to success in 2016. read more

Content Distribution_Should You Pay to Play

Right Source | December 10, 2015

Content Distribution: Should You Pay to Play?

Creating quality content can’t be the only part of your plan. Content distribution should be step 2, but is paid distribution required for success? read more

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