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Yvonne Lyons
Right Source
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Are You Engaged in Content-Driven Marketing or Just Content Marketing

Mike Sweeney | February 25, 2016

Are You Engaged in Content-Driven Marketing or Just Content Marketing?

While we are believers in content marketing overall, we use the term “content-driven marketing” to represent what we actually do for our clients. Why? read more

Assessing the Health of Your Marketing Content Portfolio

Right Source | February 11, 2016

Taking Stock and Appraising Worth: Assessing the Health of Your Marketing Content Portfolio

Why do you need a content audit and a content inventory? How are they different? Defining the terms and their respective necessity. read more

Rules of Engagement_Creating Content For Millennials

Right Source | February 4, 2016

Rules of Engagement: Creating Content For Millennials

Millennials have buying power and make B2B decisions. How can you capture this audience’s attention? Tactics for developing engaging content. read more

From Zero to Content Marketing Plan in 6 Weeks

Yvonne Lyons | January 29, 2016

From Zero to Content Marketing Plan in 6 Weeks

Late getting started on that content marketing plan? There’s still time. Week-by-week instructions for getting the plan completed before Q2. read more

13 Content Marketing Plans in 12 Months_The Takeaways

Mike Sweeney | January 19, 2016

13 Content Marketing Plans in 12 Months: The Takeaways

Learnings from 2015 that will help you create and execute on a successful content marketing plan this year. read more

Webinar, Blog Post, or eBook_Choosing Content Types

Yvonne Lyons | January 8, 2016

Webinars, Blog Posts, and eBooks, Oh My! Choosing Content Types

How to decide what content types to include as you create your content marketing strategy for 2016. read more

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