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Develop your marketing message with a focus on value proposition and key benefits before going to market with marketing tactics. read more
Using social media in the job search: best practices and new ideas. read more
Customer acquisition is a critical piece of your marketing puzzle, but only if you actually spend time and money to keep those customers. read more
Makes a connection between the impatience associated with big-time college athletics and marketing and business turnaround stories. read more
How a beer commercial can help you to overcome the biggest content marketing challenges read more
Commentary and advice for small business owners on choosing the right type of people or companies to execute a small business marketing strategy. read more