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Much like the long-lasting pyramid, content, when done right, can continue to attract and engage people long after it’s been built. read more
Customers contact a sales rep after they have independently completed 60% of the decision process. Marketing creates and manages the initial dialogue. read more
Social media networks are great for businesses and individuals to interact and to keep tabs on your markets, but each network is unique and has its own uses. read more
A marketing plan (in direct support of the overall business plan) is vital to the success of any business –large or small. read more
It’s become incredibly in vogue to classify different marketing channels as “dead," but much of that talk revolves around misunderstanding the way they work. read more
The key to being a good consultant to ask the right questions, dig deeper to get to the issues and then present how you are qualified to solve their challenges. read more