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Many companies have internal style guides, but few have true content guidelines. What’s the difference, and why do you need both? read more
Whether you’re looking for a marketing partner or seeking a job with a marketing agency, you need to understand the three types of marketing firms. read more
Some conversation hearts seem tailor made for the content marketer. Find out which ones will spice up your content marketing romance. read more
Every good story has some sort of structure, and in content marketing, you can lose your audience fast without it. 5 new approaches to story structure. read more
Choosing an outsourced marketing agency that is the right fit for your company isn’t easy. 6 questions to ask to lock in the right partner. read more
There is no shortage of freelance writers, but finding one who can write credibly about particular industry verticals can be tough. Here’s some advice. read more