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Yvonne Lyons
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6 Questions to Ask Before You Outsource Your Marketing

Mike Sweeney | September 12, 2014

6 Questions to Ask Before You Outsource Your Marketing

Ask yourself these six questions if you’re considering bringing on an outsourced marketing department. read more

Who Should Make Up the Content Creation Team

Yvonne Lyons | September 4, 2014

Who Should Make Up the Content Creation Team?

You are ready to assemble a team for content creation to move your content marketing effort forward. Find out what roles to hire and what to look out for. read more

5 Painful Truths About Content Marketing

Mike Sweeney | July 30, 2014

5 Painful Truths About Content Marketing

Before you move from content marketing planning to execution, prepare for the long haul—explore the five painful truths of content marketing. read more

Right Source | July 25, 2014

5 Steps to Engaging Your Target Me(s)

Once you identify buyer personas, how do you reach your target audience and transform them into advocates? Audience engagement in 5 easy (mostly) steps. read more

Believe The Hype: Why Your Business Needs Marketing Automation

Right Source | June 25, 2014

Believe the Hype: Why Your Business Needs Marketing Automation

Is now the time to adopt marketing automation for your company? Platforms are easier than ever to use. 4 key components that might convince you to sign on. read more

Transformers Can Save the Day — and Your Content Marketing

Yvonne Lyons | June 11, 2014

Transformers Can Save the Day — and Your Content Marketing

Finding a great content marketing manager to help make your department a success is not easy. You might need something like a Transformer. Find out why. read more

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