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Describes the importance of messaging to a lead generation program, and offers simple tips on addressing messaging. read more
Many marketers are making predictions for 2010. Marketing Trenches comments on the predictions of Seth Godin, Rand Fishkin, Steve Woods, and eMarketer. read more
Clear ROI examples from B2C, B2B and nonprofit uses of social media including brands such as Burger King, Dell, Genius.com, Intuit, Susan G Komen for the Cure read more
Explore the differences between advertisers and marketers. read more
It’s incredibly important to have a social media strategy that encompasses all the places you should be, just don’t neglect our old friend the blog. read more
5 tips that will help you begin building your 2010 interactive marketing plan. read more