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Yvonne Lyons
Right Source
Mike Sweeney
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Mike Sweeney | January 4, 2010

B2B Lead Generation Step #4: Revisit, Refine & Simplify Your Core Message

Describes the importance of messaging to a lead generation program, and offers simple tips on addressing messaging. read more

Mike Sweeney | December 17, 2009

Prediction: Marketers Will Publish Lots of Lists in 2010

Many marketers are making predictions for 2010. Marketing Trenches comments on the predictions of Seth Godin, Rand Fishkin, Steve Woods, and eMarketer. read more

Right Source | December 8, 2009

Social Media: Bring These ROI Examples to Your CEO

Clear ROI examples from B2C, B2B and nonprofit uses of social media including brands such as Burger King, Dell, Genius.com, Intuit, Susan G Komen for the Cure read more

Mike Sweeney | December 4, 2009

Are You an Advertiser or a Marketer?

Explore the differences between advertisers and marketers. read more

Right Source | December 3, 2009

Back to the Basics: Don’t Sleep on The Blogging

It’s incredibly important to have a social media strategy that encompasses all the places you should be, just don’t neglect our old friend the blog. read more

Mike Sweeney | November 18, 2009

5 Simple Tips for 2010 Marketing Planning

5 tips that will help you begin building your 2010 interactive marketing plan. read more

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