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Yvonne Lyons
Right Source
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How to Justify the Cost of Marketing Automation

Right Source | January 12, 2017

How to Justify the Cost of Marketing Automation

Marketing automation can be a significant investment, so here’s how you to prove its worth and get buy-in from those writing the check for it. read more

The Fundamentals: Why You Need Basic Content That’s Been Done Before

Right Source | January 5, 2017

The Fundamentals: Why You Need Basic Content That’s Been Done Before

In an effort to be unique, you might not want to include basic content in your content marketing strategy. But here’s why you should. read more

Yvonne Lyons | December 22, 2016

The 12 Days of Content: A Holiday Carol for the Content Marketer

See what content marketers delivered during the 12 days of content in our rendition of this holiday carol. read more

Your Pain-Free Guide to Searching for Stock Photos

Right Source | December 15, 2016

Your Pain-Free Guide to Searching for Stock Photos

Searching for stock photos can be time-consuming and frustrating — but our nitty-gritty guide can help turn you into a stock photo search expert. read more

Right Source | December 9, 2016

Want More People to Read Your Newsletter? Try These 4 Tips

An email newsletter is an effective content marketing tactic — but only if people actually read it. Increase your open rates with these tips. read more

Writing Short Copy is Hard — Here’s How to Get It Right

Right Source | December 1, 2016

Writing Short Copy is Hard — Here’s How to Get It Right

Really short copy — like tweets and taglines — is often the hardest to write. How do you fit your message into just a few words? We provide some tips. read more

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