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Yvonne Lyons
Right Source
Mike Sweeney
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Transformers Can Save the Day — and Your Content Marketing

Yvonne Lyons | June 11, 2014

Transformers Can Save the Day — and Your Content Marketing

Finding a great content marketing manager to help make your department a success is not easy. You might need something like a Transformer. Find out why. read more

How to Make Content Marketing Your Recruiting Machine

Mike Sweeney | May 30, 2014

How to Make Content Marketing Your Recruiting Machine

Content marketing for recruiting is not all that different from content marketing for business-to-business marketing. Discover how to align the two. read more

Yvonne Lyons | May 2, 2014

Why You Need an Editorial Meeting for Your Content

You work hard to create a content marketing plan. Use an editorial meeting to keep your content flowing, team motivated, and timeline on track. read more

How to Use Research to Take Content From Flimsy to Fabulous

Right Source | April 23, 2014

How to Use Research to Take Content From Flimsy to Fabulous

Regardless of the topic, content created without the benefit of solid research will lack substance and credibility. Six research tips for quality content. read more

How to Proofread Typos Out of Your Content: 8 Tips

Yvonne Lyons | April 10, 2014

How to Proofread Typos Out of Your Content: 8 Tips

Typos can ruin remarkable content. But mistakes are easy to miss even if you proofread. Use these 8 proofreading tips to make your content error free. read more

Mike Sweeney | April 4, 2014

Content Marketing Without a Plan: Marketer Beware

In the absence of a content marketing plan, you can expect to run into a few common problems – learn how to avoid those problems with some basic planning. read more

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