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Yvonne Lyons
Right Source
Mike Sweeney
Jayson Conway
Desiree Buitenbos
Alecia Farley

Right Source | November 18, 2010

The Business Benefits of Being Goofy | Part 3: How to Build a Goofy Brand

If you’ve read Part 1 and Part 2 of this series, you know the main benefits of having a goofy brand, and have had a look at some brands who’ve joked their way to success. But how the heck are you supposed to make your brand goofy? For one, you could check out this great […] read more

Right Source | November 16, 2010

The Business Benefits of Being Goofy | Part 2: Best of Goofy Brands

Having fun with your brand is good for business. A list of 5 awesome goofy brands. read more

Mike Sweeney | November 11, 2010

Conducting a Marketing Audit: The 5 Essential Questions

Reviews the 5 essential questions involved in any marketing audit, marketing evaluation or marketing assessment. read more

Right Source | November 9, 2010

Nitwit! Blubber! Oddment! Tweak! Or The Business Benefits of Being Goofy | Part 1: Why Your Brand Should Be Goofy

Have fun with your brand, and your brand will benefit. Why being goofy is a good business move. After all, it worked for Albus Dumbledore (and Old Spice). read more

Right Source | November 4, 2010

Dr. Evil, Henry Ford and Your Messaging

Develop your marketing message with a focus on value proposition and key benefits before going to market with marketing tactics. read more

Right Source | October 28, 2010

How Social Media Can Get You a Job

Using social media in the job search: best practices and new ideas. read more

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