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Yvonne Lyons
Right Source
Mike Sweeney
Jayson Conway
Desiree Buitenbos
Alecia Farley

Right Source | June 6, 2013

Is Your Content Going Anywhere? 7 Tips for Social Sharing

If you’re not marketing your content, why work so hard to create it? The latest from Marketing Trenches offers tips for sharing your story to grow your audience. read more

Right Source | May 30, 2013

Mission Possible: Delivering Consistent Brand Messages

Create the right brand message to help define your brand and guide the content you use for marketing, PR, social media, advertising, and even public speaking. read more

Yvonne Lyons | May 23, 2013

Garbage In, Garbage Out: How to Get Great Content from Freelance Writers

Get great content to support your content marketing strategy. Tips from Marketing Trenches for providing quality direction to writers. read more

Mike Sweeney | May 16, 2013

Don’t Buy Content Marketing from a Content Marketing Shop

Five tips for avoiding bad content marketing firms and finding the right fit for you and your business. read more

Yvonne Lyons | May 9, 2013

Editorial Calendar Stress? Content Brainstorm Could Spell Relief

An effective brainstorming meeting can be a great way to generate ideas to fill your editorial calendar. Seven tips for a successful meeting. read more

Right Source | May 1, 2013

Why Bluebirds are for Lazy Marketers

“Out-of-nowhere” opportunities may seem like a gift from above, but understanding where your prospects come from will help nurture your marketing efforts. read more

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