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Yvonne Lyons
Right Source
Mike Sweeney
Madyson Watts
Desiree Buitenbos
Alecia Farley
Ali Amoroso

Right Source | February 6, 2014

Use Jargon to Educate, Not Obfuscate

No one likes to wade through jargon-laden content, but when used judiciously, jargon can serve a real purpose in content marketing. read more

How to Distinguish the Journalist from the Content Marketing Writer

Yvonne Lyons | January 23, 2014

How to Distinguish the Journalist from the Content Marketing Writer

Does a journalist always make a good content marketing writer? Not always. Necessary traits for the exceptional content marketing writer. read more

Yvonne Lyons | January 9, 2014

Be a Better Content Marketer in 2014: 10 Resolutions

Do a better job with your content marketing in 2014. Here are 10 resolutions that will make you a better content marketer and drive success in the new year. read more

Right Source | December 19, 2013

Content and Social Media: The Peanut Butter and Jelly of Marketing

If your marketing strategy includes social media, then it should also include a social media strategy. Get 6 tips for creating a winning strategy. read more

Mike Sweeney | December 13, 2013

How to Outsmart 90% of Marketing Job Seekers

If you are a millennial trying to get a job in marketing today, you’re not alone. But to get noticed, pay attention to the details and follow this advice. read more

Right Source | December 9, 2013

Demand Generation and Content Marketing: A Match Made in B2B Heaven

Content marketing is a key driver in demand generation and sales. Learn how to incorporate content for demand generation into your 2014 marketing plan. read more

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