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Encourages organizations to focus on more meaningful metrics than volume of friends or followers as the barometer for social media success. read more
Practical marketing predictions to use as a guide for 2011. read more
The best-of the Marketing Trenches blogs, as determined by our readers' engagement. Thanks for reading! read more
Wish that getting more Facebook fans was as easy as flushing the toilet? The Falls in Mt. Washington, a small business in Baltimore, MD, has taken a step in that direction with a creative strategy. read more
Here are some thoughts on what 2011 may bring in the world of marketing strategies, marketing tactics, mobile marketing, social media, leadership and management read more
Can't quite figure out Twitter's functions? Read more for a guide to Twitter, broken down by function, with screen shots. read more