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Yvonne Lyons
Right Source
Mike Sweeney
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Yvonne Lyons | April 25, 2022

Now’s the Time to Create Your Telehealth Content Marketing Plan

Drive growth and increase patient satisfaction with a telemedicine content marketing plan. Learn why healthcare marketers should address telehealth now. read more

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Yvonne Lyons | February 3, 2022

3 Actionable SEO Insights to Help Your Healthtech Company Get Noticed

You’ve heard of SEO right? Of course you have. But are you really paying enough attention to it as part of your healthtech content marketing strategy? I think a lot of readers would say “probably not.” But as a marketer in an industry that is experiencing huge growth, SEO is table stakes. It’s becoming harder […] read more

Mike Sweeney | January 19, 2022

Paid Media: Content Marketing’s Answer to Faster Learning (and Results)

Here’s a common scenario. You’ve created a reasonably successful company, perhaps somewhere in the $10 – $50 million annual revenue range. You’ve arrived here without much formal marketing. On the advice of your marketing leadership and CEO peers, you decide to dip your toes in the content marketing water. You assume that after 3-6 months […] read more

Yvonne Lyons | November 14, 2021

You’ve probably heard of the “Marketing Rule of 7” that says that an audience needs to hear a message seven times before they will convert. It’s a really old rule (some say from the 1930s) that might be based on Jello versus data, but overall we know the essence of it is true. Do you […] read more

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