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Yvonne Lyons
Right Source
Mike Sweeney
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Content Marketing Was Already the Answer

Mike Sweeney | May 7, 2020

The Coronavirus Fallacy: Content Marketing Was Already the Answer

Learn why some B2B content marketing plans have thrived during the days of COVID-19. read more

6 Tips for B2B Content Marketing During Coronavirus

Yvonne Lyons | March 26, 2020

6 Tips for B2B Content Marketing During Coronavirus

B2B content marketers should still be creating valuable content during this crisis. But how do you do that without seeming insensitive? 6 tips here. read more

Yvonne Lyons | February 24, 2020

5 Compelling Ways to Tell Patient Stories

Patient stories are a crucial tool for physicians in recruiting new patients. Make your testimonials stand out from the crowd with these ideas and examples. read more

Let doctor or healthcare writer create content?

Yvonne Lyons | January 20, 2020

Don’t Let Doctors Create Content: 3 Reasons to Hire a Healthcare Writer

No one would argue that physicians need to publish, but they shouldn’t write marketing content. 3 reasons you should use a healthcare writer. read more

Right Source | July 23, 2019

Let’s Talk Content Shock: A Discussion with CMI’s Cathy McPhillips

CMI’s Cathy McPhillips talked with Right Source podcast host and co-founder Will Davis about content shock, content repurposing, and more. read more

Yvonne Lyons | July 1, 2019

Repurposing Content: It’s Like Turning Donuts Into Cake

Repurposing content is the answer to getting more value out of it. See how it’s like donuts and find out why and how to repurpose content effectively. read more

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