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Learn why some B2B content marketing plans have thrived during the days of COVID-19. read more
B2B content marketers should still be creating valuable content during this crisis. But how do you do that without seeming insensitive? 6 tips here. read more
Patient stories are a crucial tool for physicians in recruiting new patients. Make your testimonials stand out from the crowd with these ideas and examples. read more
No one would argue that physicians need to publish, but they shouldn’t write marketing content. 3 reasons you should use a healthcare writer. read more
CMI’s Cathy McPhillips talked with Right Source podcast host and co-founder Will Davis about content shock, content repurposing, and more. read more
Repurposing content is the answer to getting more value out of it. See how it’s like donuts and find out why and how to repurpose content effectively. read more