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It can be difficult to find the right person to lead your company's content marketing - looking for a few key characteristics can help optimize your success. read more
For marketers, measurement a requirement. The C-Suite is looking for more than warm fuzzies, and is instead looking for reporting, results, and ROI. read more
Chock full of information on content marketing budgets, tactics, measurement, and challenges, this is the most comprehensive study on B2B content marketing. read more
Content marketing weaves itself into every marketing conversation. Topics focus on Facebook, mobile marketing, and marketing automation, which all need content. read more
The 7 not-so-obvious areas that benefit from a well-executed content marketing program. read more
Much like the long-lasting pyramid, content, when done right, can continue to attract and engage people long after itβs been built. read more