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Yvonne Lyons
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Mike Sweeney
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Desiree Buitenbos | April 27, 2022

3 Strategies to Improve Your Health Tech Marketing Messaging

Maybe it’s clichéd, but I’m going to say it: Today’s healthcare technology market is akin to a shark-feeding frenzy. Let me explain. In ecological terms, a feeding frenzy occurs when predators are overwhelmed by the amount of prey available. They behave erratically and get fiercely competitive to claim their share. There’s no doubt that healthcare […] read more

Yvonne Lyons | April 25, 2022

Now’s the Time to Create Your Telehealth Content Marketing Plan

Drive growth and increase patient satisfaction with a telemedicine content marketing plan. Learn why healthcare marketers should address telehealth now. read more

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Yvonne Lyons | February 3, 2022

3 Actionable SEO Insights to Help Your Healthtech Company Get Noticed

You’ve heard of SEO right? Of course you have. But are you really paying enough attention to it as part of your healthtech content marketing strategy? I think a lot of readers would say “probably not.” But as a marketer in an industry that is experiencing huge growth, SEO is table stakes. It’s becoming harder […] read more

Mike Sweeney | January 19, 2022

Paid Media: Content Marketing’s Answer to Faster Learning (and Results)

Here’s a common scenario. You’ve created a reasonably successful company, perhaps somewhere in the $10 – $50 million annual revenue range. You’ve arrived here without much formal marketing. On the advice of your marketing leadership and CEO peers, you decide to dip your toes in the content marketing water. You assume that after 3-6 months […] read more

Yvonne Lyons | November 14, 2021

From Content Shock to Content Power: 7 Checkpoints

Make your content work for you. 7 tips for creating and marketing powerful content. read more

elbow-shake-during-covid-why-healthcare-content-marketing-matters

Mike Sweeney | October 20, 2021

It’s a Matter of Trust: Healthcare Content Marketing During Coronavirus

Healthcare content marketers are in uncharted territory. How to communicate effectively and sensitively with your audience and still build trust. read more

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