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Yvonne Lyons
Right Source
Mike Sweeney
Madyson Watts
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Alecia Farley
Ali Amoroso

Mike Sweeney | January 13, 2010

The Art of Unfollowing: Twitter Time Management

Describes the art of unfollowing people and companies on Twitter, in order to reduce clutter and increase your exposure to interesting and relevant material. read more

Right Source | January 12, 2010

Why Email Deserves to Be Part of Your Marketing Strategy

Now is the time to reevaluate how email fits into your interactive and overall marketing plan. Because trust me, email is alive and kicking with a high ROI. read more

Mike Sweeney | January 7, 2010

The Only Rule of Twitter: Be True To Yourself

Debunks the rules of Twitter as put forth by many social media professionals, and offers up one rule to build your Twitter strategy around. read more

Mike Sweeney | January 4, 2010

B2B Lead Generation Step #4: Revisit, Refine & Simplify Your Core Message

Describes the importance of messaging to a lead generation program, and offers simple tips on addressing messaging. read more

Mike Sweeney | December 17, 2009

Prediction: Marketers Will Publish Lots of Lists in 2010

Many marketers are making predictions for 2010. Marketing Trenches comments on the predictions of Seth Godin, Rand Fishkin, Steve Woods, and eMarketer. read more

Right Source | December 8, 2009

Social Media: Bring These ROI Examples to Your CEO

Clear ROI examples from B2C, B2B and nonprofit uses of social media including brands such as Burger King, Dell, Genius.com, Intuit, Susan G Komen for the Cure read more

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