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Preparing a content marketing plan can be a daunting task. Overcoming planner’s block and identifying the right place to start is critical. Follow these few steps to get your ideas flowing. read more
Right Source Marketing wraps up the year with the top 10 Marketing Trenches blog posts of 2012, plus top blog picks from previous years. read more
It can be difficult to find the right person to lead your company's content marketing - looking for a few key characteristics can help optimize your success. read more
Chock full of information on content marketing budgets, tactics, measurement, and challenges, this is the most comprehensive study on B2B content marketing. read more
The 7 not-so-obvious areas that benefit from a well-executed content marketing program. read more
Customers contact a sales rep after they have independently completed 60% of the decision process. Marketing creates and manages the initial dialogue. read more