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Mike Sweeney | June 15, 2010

DC’s Digital Capital Week: Search Marketing for Startups

Previews the Search Marketing for Startups session at DC's Digital Capital Week - includes seo and ppc myths and realities. read more

Mike Sweeney | June 9, 2010

Marketing Your Startup: Do it Yourself or Done for You?

Helps entrepreneurs decide whether to handle startup marketing in-house or through an outsourced marketing team. read more

Mike Sweeney | May 25, 2010

How to Make or Break Your Webinar in the First 5 Minutes

Outlines 9 things you should do during the first 5 minutes of your webinar to ensure success. read more

Mike Sweeney | May 18, 2010

When to Redesign Your Blog (and Why We Just Did It)

Describes the factors that may drive a blog redesign, including problems with content management, design scalability and layout. read more

Mike Sweeney | May 6, 2010

Choose Your Marketing Firm like a Venture Capitalist Chooses Investments

Explains the rationale for paying more attention to your choice of people - as opposed to products or systems - when selecting your outsourced marketing firm. read more

Mike Sweeney | April 21, 2010

Reflections on the Launch(es): 10 Lessons Learned

Mike Sweeney outlines marketing lessons learned from launching multiple products and services in the the same week. read more

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